The design of the Management study program curriculum reflects the aim of the program to adapt to and anticipate the environmental changes at present and in the future. This objective is achieved by improving students’ knowledge on core subjects. In this case, Management curriculum gives priority to materials which emphasize the science and art of business concepts and methods. Students are guided and encouraged to think either as managers or business leaders. With this view, graduates are expected to have potential to be future managers because they can demonstrate the following competencies:
- Ability to design and manage a business;
- Knowledge and ability to apply information technology applications in business;
- Knowledge of organizational perspectives in marketing, finance, human resources, operations and information systems management;
- Readiness to work in various fields, both nationally and internationally.
The learning methodology used, known as the multi-channel learning model, is expected to motivate students to be lifelong learners as well as getting involved in the social community. In this model, students will have face-to-face sessions in class, then self-study through textbooks and CD-ROM, and finally collaborative online learning. The method is intended to encourage the students to learn independently using the technology available. This method allows students to explore a variety of learning sources from overseas.
General Objective
The overall objective of the Management study program is to provide a comprehensive education in business and management in order to give students the skills to become future business managers as well as providing them with the opportunity to develop skills in e-Business, international marketing, and entrepreneurship.
The learning program is based on the contextual changes currently faced by business and industry and their need to react to the changing world by using information technology in business.
The study program provides optional subjects to facilitate the students in learning and development of the core competences. The subjects - e-Business, International marketing, and Entrepreneurship - combine to form the conceptual program, which is supported by business laboratories and Information Technology.
Specific Objective
Specifically, students are prepared to have:
- Mental and Moral capacity
The aim is to strengthen the mental and moral capacity of the students by reinforcing moral values and humanity. This is an underlying part of their mastery of science and business management applications. Students will be encouraged to develop a good character and attitudes and to encourage successful relationships with others and with God.
- Competences
- Knowledge and skills in exploiting information technology for problem solving so that students increase their achievement, productivity and professionalism;
- Knowledge and insight into micro and macro elements of economics and issues in global economics that influence business and enterprises either directly or indirectly;
- Ability to understand finance in enterprises and business, financial decision making in the short and long term, supported by knowledge of accounting and finance;
- Knowledge and skills in problem solving in business and ability to develop quantitative models, implement models using computer software, interpret results, and make recommendations and decisions;
- Strong understanding of the basic theory of management and international business, and ability to apply it to various organizational environments.
General Objective
The overall objective of the Management study program is to provide a comprehensive education in business and management in order to give students the skills to become future business managers as well as providing them with the opportunity to develop skills in e-Business, international marketing, and entrepreneurship.
The curriculum is based on both the national curriculum and Management study program association, which covers Management knowledge and skills as well as attitude to support core competence. Inputs are obtained from the industrial world and benchmarking with reputable universities overseas is carried out to prepare smart and good graduates.
Core Group
The objective of this group is to provide grounding in Management through practice as well as applied theory as required by business both now and in the future. Courses include economics, management (financial, operational, human resources, marketing), international busness, statistics, mathematics, character building.
Elective Group
The elective group of courses are mainly the streams that should be chosen by students. Final project (thesis) topics must be related with the stream chosen.
Concentration Subject (Stream)
The Management Major includes three streams:
- E-Business: Graduates will be able to comprehend the design and management of new methods in business in the digital era;
- International Marketing: Graduates will demonstrate knowledge of product marketing strategy through national and international business;
- Entrepreneurship: Graduates will demonstrate the knowledge of how to build and manage a private enterprise.
Graduate of the Management study program will be able to use their acquired skills in a wide range of professions, working as management and business consultants, middle managers in a range of industries (including manufacturing, services, hospitals, hotels, banks, education, agri-business), or as entrepreneurs, all of which require the need for a thorough knowledge of information technology. By demonstrating the competencies listed above, graduates will be ready to face dynamic challenges of business.